Tom Dixon website replatform

I led the content and copy project on the migration of the Tom Dixon website (www.tomdixon.net) from Magento to Shopify, delivering a rich and SEO optimised digital experience in collaboration with agency partner SOON_.

The project involved refining brand messaging, restructuring site content, and producing all on-site copy and organising content to support a seamless transition to Shopify.

Copy was required for all website pages, including: Homepage, Landing pages, PLPs, PDPs and product descriptions. Supporting copy was also required, such as: Email campaigns and social media posts.

The focus was on delivering rich content and storytelling about the Tom Dixon products, while aiding conversion and revenue KPIs.

The redesigned platform strengthened the brand’s digital presence through improved user journeys and a more cohesive design, resulting in industry accolades: 2025 W3 Awards Gold for Best Website (Consumer Goods), Gold for Best Website Redesign, Silver for Best Visual Appeal & Aesthetics, and Silver for Best User Experience.