The Conran Shop marked 2022 London Design Festival with a major collaboration with It's Nice That. The year marked 20 years of the London Design Festival, and The Conran Shop celebrated with It's Nice That with the campaign 'Meet Me in the Metaverse.'

The campaign involved creating landing pages and producing all on-site campaign copy. Copy was required for all website pages, including: Homepage, Landing pages, Supporting copy was also required, such as: Email campaigns and social media posts.

Social media played a key role in amplifying the The Conran Shop x London Design Festival collaboration with It's Nice That.

I led the social rollout across platforms, with Instagram as the primary channel - publishing Reels, in-feed posts and live Stories to capture and share moments from the festival in real time.

Campaign video content was hosted on YouTube, with additional distribution across X (Twitter) and Facebook, alongside curated inspiration boards on Pinterest.

The multi-platform approach drove strong engagement and made social a central pillar of the campaign.