Habitat × Sophie Robinson
Campaign strategy, content & brand
Turning a colourful brand collaboration into an engaging, multi-channel campaign.
I supported Habitat on its collaboration with interior designer and colour expert Sophie Robinson, helping to develop campaign messaging and content that brought the partnership to life across digital channels.
The challenge
The campaign needed to capture Sophie Robinson's distinctive approach to colour and interiors while remaining recognisably Habitat.
The opportunity was to create a campaign that felt inspiring and editorial, rather than simply promotional, giving customers a reason to engage with the collaboration and explore the collection.
The approach
I developed messaging and content around the campaign's central themes, translating the collaboration into engaging customer-facing communications.
The work focused on finding the balance between Sophie Robinson's personality, Habitat's brand identity and the commercial objectives of the campaign.
What I delivered
Campaign messaging
Campaign copy
Digital content
Product and collection storytelling
Social media content
Website and e-commerce content
The impact
The campaign created a cohesive narrative across digital touchpoints, helping to communicate the collaboration in a way that felt distinctive, accessible and true to both brands.
A campaign built around colour, personality and a shared love of great design.