Sophie Robinson
x Habitat

I led the social media and email strategy for the Sophie Robinson x Habitat campaign, supporting the launch of the collaboration across key digital channels.

Working closely with internal teams, I developed and executed the social media plan to build anticipation, drive engagement, and amplify the campaign’s bold, colour-led creative. Alongside this, I created and delivered the email marketing strategy, ensuring a cohesive customer journey from initial launch through to conversion.

The campaign was a great opportunity to blend brand storytelling with performance-driven marketing, bringing the collaboration to life in a way that resonated with both existing customers and new audiences, while supporting overall campaign objectives.